INDUSTRY:
BANKING
ROLE:
MARKETING INTERN
Socials
Worked on paid and organic promotional content for DBS and POSB monthly news across Instagram and social platforms. Responsibilities included copywriting, content scheduling, publishing, campaign coordination, and carousel creation, including a carousel for the 2024 National Rally.
TikTok Content (4 Money Habits Campaign)
Created and managed short-form TikTok content centered around POSB’s “4 Money Habits” campaign. Responsible for concept ideation, filming, editing, scheduling, and publishing trend-driven videos.
Also supported campaign operations through:
influencer/KOL coordination,
vetting creator submissions,
filtering campaign challenge winners,
and coordinating campaign-related assets with external agencies.
Teck Whye Community Event
Supported POSB’s “4 Money Habits” community outreach event at Teck Whye, focusing on logistics, engagement activities, and on-ground coordination for the financial literacy activation.
Responsibilities included:
managing games and resident engagement,
liaising with design agencies and vendors,
and supporting event operations for the campaign booth and activities.
